We shape thoughtful brands and experiences that grow from authenticity, bloom with intention, and resonate with community.
The Overstory Co began when two friends—drawn together by the scrappy realities of bootstrapping a fledgling start-up in a cramped apartment and clashing timezones—realized their opposing talents could spark something new. Andrew Lee brought the business backbone: projections, systems, and structured scaling. Crisha Ari offered the creative spark: vision, aesthetics, and the instinct to push boundaries. Over time, we’ve fused these strengths, blending the rigor of corporate strategy with the soul of creative exploration. We now help small businesses, emerging brands, and independent creatives find their sweet spot—where operations flow, events resonate, and big ideas travel smoothly from concept to market.
Here are a few ways we can work together, and if you’re curious to learn more, we’d love to hear from you.
Meet the Team
Two peas in a pod—one an artist, the other a realist—we blend imaginative vision with structured strategy. It’s a mash of creative spark and practical know-how, ensuring growth that’s both inspired and actionable.
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Crisha steps forward as our client-facing guide, a connector who thrives at the intersection of creativity, community, and operational know-how. Her journey began amid the inventive culinary scene at MONA’s Faro restaurant in Tasmania, where she sharpened her skills in guest experience and behind-the-scenes operations before heading to New York. There, collaborations with The Marlow Collective and other creative ventures allowed her to hone a holistic approach: blending hospitality, intimate event design, recipe development, and thoughtful community-building—often with an eye toward sustainability and social impact.Today, Crisha brings these experiences to The Overstory Co., helping founders, artists, and ambitious brands translate their visions into living, breathing realities. She’s there to nurture new projects from concept to fruition, ensuring each initiative not only runs smoothly but also resonates on a deeper, more meaningful level.
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Andrew moves behind the scenes as our strategic anchor, translating big ideas into pragmatic pathways. With a background rooted in financial modeling, scalability planning, and systems engineering, he ensures that what we dream up can exist sustainably in the real world. Clients may not see Andrew at every meeting, but his influence is felt in every carefully considered decision. He’s the one who makes sure the operational framework supports the creative spark, that budgets align with ambitions, and that each strategic choice moves our clients closer to the impact they envision. Andrew’s behind-the-scenes guidance keeps our work both visionary and viable.
p.s This is not a real photo of him. It’s Crisha playing with AI until he sends over a headshot.